Saturday, 28 July 2012

Better Data Needed To Improve Ad Targeting - MediaPost Communications

Better Data Needed To Improve Ad Targeting - MediaPost Communications
07/28/2012
Better Data Needed To Improve Ad TargetingMediaPost CommunicationsAt Guthy-Renker, Colette Dill-Lerner, vice president of Internet marketing, said she has looked at data files "where nearly 50% of the gender is wrong." Some marketers think this characteristic remains one of the most difficult to identify. Aside from ...and more »
Internet marketing news roundup, June 27 - Brafton
07/27/2012
BraftonInternet marketing news roundup, June 27BraftonDespite the ongoing struggles with its stock price, Facebook has spent most of 2012 aggressively innovating to give marketers new capabilities on the website. Among the additions that came earlier this year were the complete rollout of Timeline in late ...
'The King Of Social Media,' Gary Vaynerchuk, To Deliver Social Boom 2012 ... - EIN News (press release)
07/27/2012
'The King Of Social Media,' Gary Vaynerchuk, To Deliver Social Boom 2012 ...EIN News (press release)New York Times bestselling author, Gary Vaynerchuk, will deliver the keynote address at Internet marketing conference, Social Boom 2012. The conference will host a full schedule of speakers and presenters, September 22-23 in Tampa, FL at the Tampa ...
Lawyer Marketing Update - Why Inbound Marketing is Important to Grow Your ... - PR Newswire (press release)
07/27/2012
Lawyer Marketing Update - Why Inbound Marketing is Important to Grow Your ...PR Newswire (press release)WEST PALM BEACH, Fla., July 27, 2012 /PRNewswire-iReach/ -- Over a number of years CEPAC online marketing has conducted various tests that have shown the value of inbound marketing because it offers potential clients important information in their ...and more »

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